There are four recognized communication styles: results-driven, creative, friendly and analytical. Different companies and organizations identify them by many names, but these styles are all recognized as important for successful communication in the workplace. While everyone has a preferred method or style, effective leaders and employees use each style as needed and remain flexible in their approach, depending on the situation. The best results occur when people use a style that most clearly matches the needs of their group or organization.
The results-driven style looks for impact on the bottom line. All efforts are focused on producing a profit and completing tasks that lead to this goal. Generally, most operations departments prefer this style as it creates action and accomplishes results. Varying this style is effective as this communication method is usually perceived as focusing only on the business and ignoring the people end of the job. Taking time to consider the needs of your employees, while still concentrating on results, makes this a highly effective communication method.
Employees who prefer the creative style are constantly looking for new and innovative ways to complete their job. These people are usually found in your merchandising or marketing departments and love to work where ideas flow. Concentrating on implementation procedures and action plans helps these employees to become more effective. Some associates view this style as spending too much of their time thinking about programs that can never be adopted. Effectiveness increases when the creative style follows a systematic approach to the implementation of their programs.
The friendly style seeks to maintain smooth relationships in the workplace with a minimum of stress and conflict. Associates who prefer this style are effective at team-building and like to create a spirit of cooperation within your company. Many of these employees are found in your human resources and training departments where their empathy for people is best utilized. The friendly style impacts your company by creating strong working relationships and helps your team members to work past conflict in order to achieve an agreeable solution to problems.
Associates who prefer to use the analytical communication style employ careful and thoughtful analysis to produce results. Solid policies and procedures, as well as a strict process, are the strengths that this style brings to your company. Many people who prefer this style are found in your accounting or finance department and are often the project leads for your largest implementations. These analytical associates bring order and precision to your organization and are often the voice of caution or reason when chaos develops in your company.
- TRACOM Group
- "Corporate Cultures";Terrence E.Deal and Allen A.Kennedy:1982
- "The Employers Handbook"; Barry Cushway; 2004
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